Audible Brand Update

Design

Comprehensive brand modernization focusing on digital transformation and enhanced customer experience. Projects centered on creating scalable frameworks while maintaining consistency across platforms. Design execution emphasized dynamic layouts, clear visual hierarchies, and engaging interactive elements that reinforce brand presence.

Involvement: Creative direction, Acquisition campaigns, Cross-platform initiatives, Brand guidelines, Tools adoption, Production frameworks, Global implementation, Brand consistency

Brand identity

We evaluated our current brand guidelines to align and express our new positioning of “Imagination,” brand values and personality.
It’s important to delineate guidelines from campaigns.

Credit: Abby McInerney: Sr. Creative Director | Lily Ou: Assoc. Creative Director | Emma Borland: Copy Director | Emily Zabaleta: Art Director | Dan Spillman: Art Director